Mattel-DC Total Heroes or Justice League ???

I saw what I thought was Matty's Total Heroes line in Target on the weekend.

You know. The highly stylized, low on articulation, low on price, kid targeted action figure line. These things...
http://www.joeacevedo.com/docs/figurezone/dctotalheroes.htm

But now I'm not sure. For one, there was a Lex Luthor figure among them that looked pretty boss. I mean I actually thought about grabbing him. Also, Flash seems to have his extra New 52 lines, GL has a pretty bad-ass, serrated knife construct and Batman looks like he has a Brave & Bold head.


Are these their own line entirely? Googling for Justice League figures has been no help!

-awe

I know the ones you mean. I thought the same thing. I don't think they're the same line.

They must be their own thing?

Maybe a "low cost" alternative for international markets where the DC Total Heroes would be $20 (or more) and therefore wouldn't sell? It's a shame as the DC Total Heroes look like pretty decent kids toys.