Lego to try appealing to girls with new product line

View previous topic View next topic Go down

Lego to try appealing to girls with new product line

Post by DroothR on Fri Dec 16, 2011 5:06 pm

Lego Is for Girls

Focusing on boys saved the toymaker in 2005. Now the company is launching Lego Friends for “the other 50 percent of the world’s children.” Will girls buy in?
Personally, I never saw Lego as male oriented. Ever. But there you go... Neutral

DroothR
Dark Denizen of Bleak City

Number of posts : 1510
Age : 34
Location : Melbourne, Australia
Trading Status : 24
Registration date : 2008-03-09

View user profile http://droothr.deviantart.com/

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by Xenaphobia on Fri Dec 16, 2011 5:35 pm

Eh. What will be different about Lego Friends?

Doesn't Lego have a more girl-oriented line? Called ... Bella something?

Google to the rescue - Belville:

http://belville.lego.com/en-us/default.aspx

Actually, this is the one I remember from when I was a kid - Lego Paradisa:

http://guide.lugnet.com/set/?qc=lego/system/town/paradisa

Anyway, the more kids loving lego the better - although whenever I look at sets today I'm disappointed by the fact that they appear to be almost entire pre-fabricated and there is little scope to build anything other than just the "set" design.

Xenaphobia

Number of posts : 1326
Age : 103
Location : Brisbane
Trading Status : 21
Registration date : 2008-04-30

View user profile

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by Octane on Fri Dec 16, 2011 10:11 pm

Lego have been trying and failing at this "appealing to girls" for years....

Showing both my age and lego nerdyness they attempted Scala in the late 70's then again in the late 90's. I know the 90's stuff never sold well.

Mix in the already mentioned Belville, Paradisa as well as Clikits (A lego Jewlery an idea which was pinched from Scala). Most of the Paradisa was basicly pastel colored town stuff (The only place you could get these colored blocks), Belville was also similar but lots of Puppies, Kitties, Horsies and Dolphinies thrown in. The Belville Fairy Tales stuff is hidious and should be melted on site. The Clikits never sold well and where always discounted.

I think the licenced stuff like Harry Potter would have more girl appeal than anything lego can internally come up with.

I with everyone else that it does appeal to girls just the demograpic product research never really shows it. So every several years they pump out a girl only line and if fails. I think it also fails because they attempt to tweek the lego minifigure to not look like the classic figure and a Xenaphobia pointed out they really dumb down the building factor in the Modern Girls set to the pint there it almost Duplo/Fabuland basic.

Octane

Number of posts : 232
Age : 46
Location : San Antonio, USA
Trading Status : 16
Registration date : 2008-03-25

View user profile

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by Artistix on Sat Dec 17, 2011 3:32 am

We have a lego table at work. It's been there for about 20 years. Excellent thing for keeping kids quiet while their parents chat to designers.

Both boys & girls love it!

But it's not like we have anything else for them to play with, so...make of that what you will. Laughing

Artistix
So many hauls, so little time

Number of posts : 2290
Age : 34
Location : N.S.W
Trading Status : 16
Registration date : 2008-04-03

View user profile

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by Mahzian on Mon Dec 19, 2011 2:38 pm

Ugh yeah I'm of the same mind that I don't really see Lego as a gender specific toy, the only way they stray towards boys is some of the licenses I guess, they would be far better off just incorporating more "girl friendly" licenses imo, will probably never happen but I reckon a barbie lego line would be huge

Mahzian
/\ Giant Trunk Between Legs

Number of posts : 1041
Age : 36
Location : Brisbane
Trading Status : 28
Registration date : 2008-05-25

View user profile

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by Blaster on Mon Dec 19, 2011 4:44 pm

Mega Blocks has just moved into Hello Kitty - so my 7 year old told me tonight!

Blaster

Number of posts : 382
Age : 40
Location : Qld
Trading Status : 11
Registration date : 2010-11-23

View user profile

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by Otter on Wed Dec 21, 2011 10:49 am

Got the 2012 Lego catalogue in the mail yesterday.
The Lego friends looks like its apealing to the Tween market 8-12 yo. All girls with mobiles, Shopping malls, apartments etc.
They have smartly used their Star Wars and Harry Potter license and extended it into their board games.
The DC stuff looks cool, based on the upcoming Batman movie, they had the bike with batman and cat woman.
The only Marvel was hero Factory style Hulk, Iron man and some others. They also had DC in the same scale Green Lantern etc.

They had some Star wars "mini figs" which are the figures with a mini space ship which looked similar to the advent calendar stuff.

Anyways looks cool.

Otter
hotter to trotter

Number of posts : 773
Age : 39
Location : Sydney West
Trading Status : 12
Registration date : 2008-04-06

View user profile

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by DroothR on Fri Dec 23, 2011 1:03 pm

...and now, the public response:
Bring back beautiful: 'Girl friendly' LEGO range sparks social media backlash

A SOCIAL media backlash against LEGO's new "girl friendly" range has already begun.

DroothR
Dark Denizen of Bleak City

Number of posts : 1510
Age : 34
Location : Melbourne, Australia
Trading Status : 24
Registration date : 2008-03-09

View user profile http://droothr.deviantart.com/

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by Hemish on Fri Dec 23, 2011 1:20 pm

That was always going to happen

Lego have a girl friendly section called lego Smile


I'm sure some people will find some amazing uses for the parts

Hemish
Likes a good dead camel pillow

Number of posts : 902
Age : 44
Location : Brisbane
Trading Status : 21
Registration date : 2008-04-30

View user profile http://www.katoots.com

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by Otter on Sat Jan 07, 2012 10:43 am

I might cop some flak but these people should just get over it. Putting the shoe on the other foot what about us poor boys growing up aspiring to look like our He-man figures. I thought that I should look like a roid taking chip and dale dancer that just walks around in a loin cloth, I am still in therapy trying to get over it...I mean really.

Otter
hotter to trotter

Number of posts : 773
Age : 39
Location : Sydney West
Trading Status : 12
Registration date : 2008-04-06

View user profile

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by The Dr Of Style on Sat Jan 07, 2012 4:36 pm

common sense saddly is not so common.....parents start the seed of body image issues way before any toy or magazine photo does

The Dr Of Style
Has Zero Offence

Number of posts : 1454
Age : 39
Location : Perth
Trading Status : 45
Registration date : 2008-03-09

View user profile http://cglcustompaint.blogspot.com

Back to top Go down

Re: Lego to try appealing to girls with new product line

Post by Sponsored content Today at 5:15 pm


Sponsored content


Back to top Go down

View previous topic View next topic Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum